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Maissone: Local Homeware Store with Pinterest-Perfect Picks!
Pick up affordable, store-exclusive home products at Maissone, a local decor business with a stylish showroom tucked away in Tiong Bahru.
With e-commerce on the rise, it’s no surprise that more entrepreneurs are moving their stores away from the real world to the virtual one – but not New Zealander Michelle Boyce, who brought Maissone, her online homeware and design business, to a physical showroom in Tiong Bahru last November.
As a “natural extension of the business”, the new 153 sqm one-stop shop is Michelle’s way of bringing a curated selection of authentic homeware and furniture pieces closer to the local crowd.
Right to left, Maissone founder Michelle Boyce and her assistant, Ellen Brown.
“It’s all about creating an authentic experience. In real life, you get to feel what you’re buying,” shares the former banker who originally started Maissone in 2014 as a home-based venture that sold quality bedlinen as its core product. (“This was a gap to be filled in the market back then,” Michelle shares.)
Five years on, Maissone’s inventory has expanded to include a sizeable collection of home decor products – from hand-screened velvet cushions to sleek metallic planters – that are sourced internationally from countries like Australia, Sweden, Denmark, and of course, New Zealand.
“We stock plenty of exclusives – and that’s great, especially in Singapore,” says Michelle. “There are many stores here stocking the same brands, which honestly makes it hard to find something that you haven’t already spotted in another home.”
In store, customers are greeted by clean, modern room settings, which show what it’s like to have Maissone’s one-of-a-kind offerings at home: a timeless oak dining table (that can be yours for $2,490) features an assortment of understated, earthy ceramic servingware laid neatly across its elegant surface; whereas a showroom bed, complete with the store’s signature mulberry silk floss duvet inserts ($290 to $430), makes plain the essentials that every relaxing boudoir needs.
Other notables in the showroom also include velvet cushions with 100% feather inserts (sure to add a soft touch to your living room/study/favourite cosy corner) as well as a selection of framed art prints featuring architectural, organic, and abstract themes.
Style-savvy gardening enthusiast or not, you’ll also want to check out the nice selection of planters Maissone has, comprising of speckled terrazzo vases ($69), minimalist porcelain containers ($39) and other trendy options that’ll look equally great indoors and outdoors.
“The range that we carry easily fits into homes with different styles, from Bohemian to contemporary, minimalist, and Scandi,” says Michelle. “We don’t bulk buy as well – just a few pieces and then we move on. This way, we can keep things fresh for our regulars.” Or in other words: if you see something you like, act fast.
25 Yong Siak St, Singapore 168653
Opening hours: 10am - 6pm daily
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