November 10, 2026
A TV that brings art into everyday life.
When you’re decorating your home, it’s often the little details that make a space feel truly yours. From choosing the right sofa and coffee table to deciding what goes on your walls, every piece plays a part in creating a home that looks and feels the way you want it to.
The Tower of Babel by Pieter Bruege
But there’s one living room staple that can be a little tricky to work in your interior design: the TV. While it’s something most of us can’t live without, a large black screen isn’t exactly the most attractive feature when you’re trying to create a warm, well-styled space. So, what if your TV could blend into your home design instead of standing out?
That’s where Samsung The Frame TV comes in. Designed to look more like a piece of artwork than a traditional TV, it lets you switch between watching your favourite shows and displaying art on your wall. So when you’re not catching up on your latest series, your TV can become part of the décor.
First launched in 2017, Samsung The Frame TV has come a long way from being just a TV that doubles as artwork. Over the years, it has evolved with features like Vision AI Companion for a more personalised viewing experience along with different setup options to fit into various living spaces.
But what exactly sets Samsung The Frame TV apart from other TVs on the market? Let’s take a closer look.
Picture quality is one feature worth considering when investing in a new TV. The Frame Pro takes things up a notch with Neo QLED 4K Display, which offers improved brightness and more precise light control. This means HDR movies, bright scenes and fine details can look more vibrant and lifelike, even in a bright/ well-lit living. And when you're displaying artwork, the rich colours and intricate details help your favourite pieces look even more like the real thing.
Estate by Tamara de Lempicka
* Available for The Frame pro model only.
Imagine having Leonardo da Vinci’s Mona Lisa* artwork, displayed on your living room wall, not as a framed print, but on your TV.
Mona Lisa by Leonardo da Vinci
One of the things that make The Frame stand out is its ability to bring art into your everyday living space. When the TV is not in use, you can display artworks from the Samsung Art Store**, turning an otherwise blank screen into a personal gallery.
There are more than 370 free artworks from renowned galleries available with up to 30 free art pieces*** for you to display on your TV every month.
Samsung Art Store is the No.1 TV art subscription service globally, reaching over 117 countries. Subcribers can access to a growing collection of more than 5,000 artworks (to date) and photographs from well-known artists****, galleries and cultural institutions around the world. You can browse collections from the Louvre in Paris, the British Museum in London, the Kunsthistorisches Museum in Vienna, the Prado Museum in Madrid and the MUNCH Museum in Oslo.
The Scream by Edvard Munch
From Leonardo da Vinci’s Mona Lisa and Edvard Munch’s The Scream to Pieter Bruegel’s The Tower of Babel, there’s plenty to explore. You’ll also find more playful picks, including Moomin characters created by Finnish artist and writer Tove Jansson, as well as Tamara de Lempicka’s Autoportrait.
Whether you’re into classic masterpieces, photography or contemporary art, you can give your living space a fresh look whenever the mood strikes. For art lovers, it’s a fun way to enjoy a different piece every day without having to visit a gallery. And when friends come over, your ever-changing art collection can make for a great conversation starter, too.
* Available via the Samsung Art Store with a paid subscription. Artwork availability and collection contents may change at any time without prior notice.
** Samsung Art Store requires a paid subscription, and its pricing, supported TV models, and available artworks and collections may vary and are subject to change by country and region.
*** Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice.
**** Product features may vary according to region.
Your home is a reflection of your personality, so why should your TV screen be any different? Samsung The Frame Original and the The Frame are equipped with Samsung Vision AI Companion, Samsung’s integrated AI platform designed to make the TV more initiative and more context aware. Powered by more than 20 years of Samsung’s TV expertise and enhanced by leading AI agents like Gemini. It delivers context-aware answers and a more interactive, personalised viewing experience.
Vision AI Companion curates artworks based on your viewing habits
Think of Vision AI Companion as a handy assistant for everyday life. Through a dedicated AI button** or a long press of the Home button*** on the Samsung smart remote, users can interact with content in new ways, from learning about characters to plotlines to controlling playback through voice commands. Whether you’re catching up on the morning’s updates, following live sports or looking for a good coffee spot nearby, you can ask questions and get helpful suggestions. From checking the weather to finding your next binge-worthy show, it makes The Frame more than just a screen on your wall.
What else can Vision AI Companion do?
Vision AI companion can also act as a private guide for The Frame, as it instantly interpretes on-screen content to offer deep artistic context, style inspiration and local insights, turning art discovery into deeply personal experience, making it easier to give your space a look that feels more like you.
Want to get a little more creative? Generative Wallpaper lets you create AI-generated backgrounds to display on your screen, giving you even more ways to personalise your TV and refresh the look of your living space.
* Users will need to review and accept the Privacy Notice the first time they use the service.
** Product features may vary according to region.
*** Users will need to review and accept the Privacy Notice the first time they use the service.
If your living room gets plenty of natural light, you’ll know how frustrating it can be when sunlight or reflections make it harder to see what’s happening on screen. This is where The Frame’s Glare Free feature comes in handy.
A Storm (Shipwreck) by Joseph Mallord William Turner
By reducing reflections on the screen, it helps you enjoy clearer images and more vibrant colours, even during the day. So whether you're catching up on a movie on a sunny afternoon or having your curtains open to let in plenty of natural light, you can see the picture more clearly without constantly shifting around to avoid the glare.
Why do artworks look so realistic on The Frame TVs?
Samsung remains the only TV brand to be awarded the Pantone Validation ArtfulColor** certification. The Frame Pro and The Frame are Pantone Validated ArtfulColor TVs, which means one can enjoy stunningly precise colors when watching content and a realistic, museum-like experience when displaying art.
* Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732
** Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference)
Beyond how it performs, the way a TV sits within your home can make a surprisingly big difference to the overall look of your living room.
The Frame’s sleek, slim design
The Frame’s Slim Fit Wall Mount allows it to sit close to the wall, creating a clean, gallery-like appearance. Instead of looking like a bulky screen sticking out from the wall, its slim profile helps it resemble a framed artwork when viewed from across the room.
The result? A living room that feels cleaner and more intentional, with your TV becoming part of the interior rather than the main visual distraction.
When you put so much thought into choosing your furniture, colours and finishes, why should your TV be any different? The Frame lets you customise its look to complement the rest of your home, thanks to its range of optional customisable magnetic bezels*.
Fisherton Mill by John Constable
From warm wood tones such as light wood to darker teak finishes, you can choose a bezel that works with your interior style or even switch it up when you feel like giving your space a refresh. The magnetic design also makes changing the bezel simple, so you can easily adapt the look of your TV to suit different moods or rooms.
* Customisable frame bezels sold separately. Supported customisable frame lineup may vary by country.
Another thing homeowners often have to think about when setting up a TV is what to do with all those cables. Even with a beautifully designed living room, a tangle of wires can quickly take away from the clean look you’ve worked so hard to create.
With the standard model, the connections are built directly into the TV, so you’ll need to plan your cable management around where you want to install it.
The Frame Pro with Wireless One Connect Box
The Frame Pro, on the other hand, comes with a Wireless One Connect Box* which lets you connect devices such as a gaming console or TV box separately from the TV itself. With a wireless connection range of up to 10 metres, you’ll have more flexibility when deciding where to place your TV and connected devices.
This makes it easier to create a clean, uncluttered living space without having to arrange your furniture around cable connections. Just keep in mind that wireless performance can vary depending on your home environment and the placement of the devices.
* Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment and may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.
If you’re looking for a TV that does more than just sit on your wall, Samsung The Frame might be right up your alley. It’s a TV, an art display and a stylish addition to your home all in one, especially if you love having a space that looks good even when the TV is switched off.
Designed to serve as modern digital canvases, Samsung Art TVs display artwork with vibrant colour and rich detail. The Frame, along with The Frame Pro — whose debut model last year was named one of TIME’s “Best Inventions” — blend seamlessly into your home decor like picture frames.
With its gallery-inspired design, customisable bezels, glare free screen and Vision AI Companion, you can binge-watch your favourite shows one minute and turn your screen into a display of beautiful artwork the next.
The Frame comes in two variants; the standard The Frame which is only available in 55-inch (without wireless One Connect box) and the higher-specification The Frame Pro, available in
65-inch, 75-inch and 85-inch sizes.
Ready to check it out? Head to a Samsung store near you or shop online at Samsung Malaysia.