Ikigai Home

A Singapore direct-to-consumer lifestyle brand built for more comfortable homes. We bring in thoughtfully-designed, luxury quality home essentials and sell them directly to you at completely transparent prices online. By partnering directly with the finest factories and selling directly to consumers, we are able to offer exceptional products at a lower cost compared to other premium retailers. Since launching in August, IUIGA has been featured in The Business Times, The Straits Times, Vulcan Post, Yellow Pages Singapore, Lianhe Zaobao, Honeycombers, Cromly and Squarerooms etc.

Specialising in award-winning, designer quality, handmade rugs, Living DNA (previously Departure & Arrivals) has options for practically every nook at home – from the living room and dining area to even the bathroom. This extensive collection is sourced from craftsmen around the world, with each rug carefully chosen for its make, design, and materials. In addition, Living DNA also curates a variety of handmade homeware by international designers who combine natural materials and traditional crafting methods to create unique works that reflect their culture.

HOOGA (hue-guh) is a Singapore home décor brand that is inspired by the Danish art of coziness. In this Scandinavian concept store, we pursue happiness through appreciating simple pleasures of life as every turn unveils new ornamentations that relate to the many pleasures we associate with everyday living.

KERNEL is a furniture and lifestyle company based in Singapore. Founded in 2021, KERNEL creates and curates furniture considered for the human experience locally. It is a platform that brings in globally- recognised furniture and also features in-house designs, created in collaboration with renowned international designers. KERNEL is led by Jason Song, co-founder of ACRE design and Kaizen Architecture.