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Cinema-Quality DOLBY ATMOS from This Compact Soundbar?

Yes it’s true! Right in your home!

You might just prefer staying at home over heading to a cinema.

Here is an inconvenient truth in this new normal: going to the cinema is no longer convenient. And while we are spoilt for choice when it comes to movie streaming sites, the audio from our televisions and laptops simply don’t do movies justice.

With the Creative SXFI CARRIER – a collaboration between Creative and Dolby Laboratories – all you need is a single, compact soundbar and wireless subwoofer for the full cinema, Dolby Atmos surround sound experience in the comfort and safety of your own home. Competitively priced at $1,499, you really get a bang for your buck with this first-of-its-kind soundbar.

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Creative SXFI CARRIER: the world’s first Dolby Atmos Speaker System soundbar

Combining Dolby’s innovative acoustics concept with Creative’s hardware and audio-engineering and acoustics expertise, the Creative SXFI CARRIER is a game changer that redefines what a soundbar can do. With the ability to deliver audio rivalling that of an actual cinema (more on that later), it debunks the common misconception that soundbars are inferior to multi-speaker setups.

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Those familiar with Creative’s X-Fi Sonic Carrier (dubbed by industry experts as ‘the soundbar of the gods’ and selling at $7,999) will be pleased to know that the Creative SXFI CARRIER offers the same sound signature – but at approximately half the size and less than 20% the cost.

Compact, space-saving build for small homes

One thing that sets the Creative SXFI CARRIER apart? It has the audio quality of high end multi-speaker sound systems (that cost a lot more), but in the most compact form possible and without the hassle of wires running all over the living room, keeping your living room uncluttered. At less than a metre long, it is smaller than the width of most TVs, making it ideal for small homes in Singapore (read: most BTOs) and those who prefer to keep their living rooms uncluttered. Plus, with its robust form factor complemented by sleek design lines, the SXFI CARRIER fits perfectly into contemporary homes of today, accentuating TV consoles with that extra oomph.

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Despite its compact form, it comes with a 7-driver system and is accompanied by a wireless subwoofer for chest-pounding bass, proving that ‘big sound’ does not require big systems.

Dolby Atmos surround sound for a fully immersive experience

In short, Dolby Atmos is a step up from Dolby surround sound, because its sound moves around you and overhead in a three-dimensional space. Whether it’s a bird fluttering from left to right or a helicopter whirring overhead, the Creative SXFI CARRIER lets you experience life-like audio as though what you see on screen is moving right there in your living room – in front, beside and above you.

Are you an avid gamer? Connect the Creative SXFI CARRIER to your gaming console for an added layer of realism that throws you into the thick of the action. It really doesn’t get more immersive than this.

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Integrating custom-designed low distortion drivers with dialogue-enhancing algorithm, the Creative SXFI CARRIER also delivers unusually clear, full bodied, and intelligible dialogue which is then further enriched by the soundbar’s dialogue processing technology. This means you’ll be able to hear each and every syllable clearly – even at low volumes.

Personalised headphone holography with Super X-Fi

You wouldn’t want to disturb your neighbours while on a late-night movie binge, do you? SXFI CARRIER comes in-built with Super X-Fi Headphone Holography technology that recreates the listening experience of a high-end multi-speaker system in a real cinema, delivering the same expansive natural experience – with the same original depth, detail, realism, and spaciousness – in headphones. Talk about the best of both worlds!

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This is where it gets really cool: you get to create a custom sound profile optimised just for you based on head and ear-mapping technology. All you need to do is use the Super X-Fi app to snap a photo of your face, left and right ear, and voila, your headphone audio will now be holographic like you’re in a real cinema!

And in the same way that certain seats in a cinema have better audio, Super X-Fi puts you in the ‘best seat’ in the house each time by custom-optimising audio just for you!

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For the best experience, it’s recommended that you use Creative’s SXFI THEATER headphones.

Incredibly simple setup

Not a tech expert? Fret not. It’s extremely easy to set up the Creative SXFI CARRIER, and you can do so within minutes too. Simply connect it to your TV via a HDMI cable (the Creative SXFI CARRIER is HDMI 2.1 compatible!), and you’re all set!

There are also other connectivity options to suit your devices and preferences, such as a HDMI eARC, USB-C and Bluetooth 5.0.

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Get a FREE pair of SXFI THEATER headphones (limited time offer!)

From now till 31 December 2021, receive a FREE pair of Creative SXFI THEATER headphones (worth $299) with every purchase of the Creative SXFI CARRIER when you flash this advertorial at HOLO soundhub@creative while stocks last.

To experience the Creative SXFI CARRIER for yourself, book a demo session via this e-form. While you’re there, do also check out the newly launched Sound Blaster Katana V2 – Creative's latest flagship gaming soundbar, and Creative Stage 360 – Creative’s latest Dolby Atmos certified soundbar.

Find out more about the Creative SXFI CARRIER here, or view it in action here.

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