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This Online Store Guarantees Its Hardwood Furniture For Life

March 27, 2019
BOOKMARK

Quality solid wood furniture aside, Soul & Tables (formerly Ethnicraft Online) also has an after-sales service that's first-rate.


You might think it’s a sales gimmick, but it isn’t. The lifetime warranty that Soul & Tables (formerly Ethnicraft Online) offers is the real deal.

“We do what we can to make our customers happy. If you have a piece of furniture that is damaged 5 years after it has been purchased, just give us a call or email us a picture and we’ll take care of it. No extra fees, no questions asked,” says Managing Director Jonathan Roelandts.

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Even so, it’s unlikely that you will need to rely on Soul & Tables’ excellent after-sales service. Made from quality wood and outfitted with well-engineered internal mechanisms, these long-lasting pieces of furniture are also the biggest reason why you shouldn’t give Soul & Tables a miss.

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Plus, if you are an eco-conscious homeowner, you won’t have to worry about harming the environment while furnishing your house at Soul and Tables.

The business only uses ethically-sourced, sustainable Indonesian plantation teak and European (French and Serbian) oak, thus ensuring that manufacturing processes do not contribute to deforestation. Even production waste, such as log remnants and sawdust, are put to good use – either as oven fuel, or as base material for palettes at their factories.

Once completed, these eco-friendly furnishings are then put on sale online, sold directly at showrooms, or distributed to local businesses (in countries where Soul & Tables is unavailable).

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Over at the company’s showroom at Eunos, you can find good-looking pieces like the Oak Slice Extendable Table ($2,695), which can seat up to 12 when its movable top is fully pulled out; and the aesthetically pleasing Nesting Side Tables ($995, set of three) that can be neatly tucked away when not in use.

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Looking for something a little less hefty and more decorative? Soul & Tables also carries a curated selection of accessories and lightweight furniture available.

Equal parts stunning artwork and practical servingware, elegant trays from Notre Monde (from $45) will make for a classy addition to your home, whether they are placed on a coffee table or mounted on a wall.

There is also the Woven Chair Collection from Cane-line (from $100) that features easy to maintain and affordable seats – the perfect option if you like to include some rattan in your living spaces for a touch of tropical rusticity.

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On where the Belgian-based brand is positioned in the global furniture market. “You could say that we're the top of the middle segment,” says Jonathan. “If you were to draw a comparison to cars, we're not the Ferrari, we're not the Suzuki, but we're the Audi. What we sell isn't cheap, but there is value for what you are paying for.”

Considering the excellent quality, functional design and eco-friendliness of Soul & Tables’ furniture, you will probably be hard-pressed to disagree.


Good Looking, Eco-Friendly Furniture

Going green doesn’t mean that you have to give up style and reliability. Pay a visit to Soul & Tables' showroom at Tan Boon Liat Building (Tiong Bahru) where you can get eco-friendly solid wood furniture, accompanied by complimentary services such as free local delivery and on-site maintenance!

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