UOL Edge

Designed for UOL, a reputed Singapore developer, The Edge Gallery explores and redefines the typology of the Singaporean condominium show gallery on several fronts. We created a series of L-shaped walls to block off oncoming traffic and allow light to penetrate through the gallery on several fronts. We sought to challenge conventional Singaporean show gallery precedents which seem to ignore the potential for naive architectural solutions as a valid and powerful marketing device. UOL Edge gallery departs from the formulaic combination of staid glass boxes and over-sized billboards. Relying instead on the inherent branding value of an iconic architectural statement as a more relevant, subtle & sophisticated form of advertisement. We created a series of L-shaped walls to block off oncoming traffic and allow light to penetrate through the sides. The interior design takes its cues from the overarching design language, applying it to floor and wall patterns or finishes. The show flats question the notion of contemporary luxury, eschewing typical elements of ostentation for more understated luxury and authentic material richness. Incidentally, the project met with significant sales success within its first week (sold out within 1 week) and has established a possible new alternative model for the Singaporean show gallery. This show gallery includes a sales gallery and 2 show units of a 244 unit residential development by UOL on the former Lion City Site, and is located at a major intersection along Singapore's eastern city fringe.