Jurong West

What makes our work unique It’s a tough question. Interior design, like in any other industry we suppose, people go through phases when they start. For us designers we believe there is a phase of mimicking. Designers quickly create their own heroes, they follow them to talks, follow their work, read their articles and feel inspired by their style. This phase never really ends though your heroes will change over time. The Mimicking phase is important because it will give you a better perspective of the industry and will help you initially to improve your execution skills. However it’s important to know when to stop. Mimicking others won’t make your work any more unique or special and won’t really bring any attention to what matters. When we looked back at our previous work over the years we still can identify the parts of it where I was trying to be someone else by getting “overly inspired” and the parts that we came up with out of our own experience that helped us define what we do today. we personally only feel proud about the latter. With all these considerations in mind we believe we have identified two pointers to guide us along the way. Take them for what they are worth and I hope it can help you too.