12 Arumugam Road, #01-02, LTC Building B, Singapore 409958

Timothy Boay
What a story to tell!
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Reviewed by Timothy Boay・Submitted 13 Jul 2019・Project completed Apr 2019・Designer Lucas Choo

I am writing this review to show my appreciation to Lucas Choo and the team from Distinct Identity for being integral in helping us fulfil our vision of our dream home. The concept of our space is a rather abstract one – A space that exudes the homeowner’s sense of wanderlust, while maintaining an old world charm in its design elements. Each of the sub-spaces in the house must be a statement in itself, yet collectively achieving a coherent and consistent design language throughout the entire house. It was indeed challenging for us to articulate such a design concept, much less to say appointing the right firm to take on this project. We ended up meeting around 20 firms just to make sure that we have the right person, right price and right attitude. Through a friend’s recommendation, we got acquainted with Lucas of Distinct Identity. Our initial discussion on space planning took us numerous drafts and weekends to decide on the final design. What we really appreciated was the fact that Lucas was patient, willing to listen, and most importantly, responsive to our queries and requirements. You might have heard that usually the final bill for one’s renovation will be higher than its initial quotation, but my experience with Lucas was the reverse - the final bill came up to be lesser than our initial one! In fact, the final product looked so much better as Lucas was able to explore various cost effective options, give sound advice on the sustainability and feasibility of certain works. At no point, we felt that he was trying to make us expand our budget or hard sell us into buying accessories and fixtures from certain ‘partner’ stores. We really felt his sincerity and responsibility right from the start of the renovation to the hand-over. In fact, even after the project hand-over, he is still responsive in rectifying certain issues at no extra cost. In my opinion, to execute the vision of another person’s dream home does not just lie with the ID alone. At the end of the day, it is a joint effort between the home-owner and the ID and his team. I am glad that the trust and rapport that we have built throughout this 9 months have allowed us to work seamlessly to bring this abstraction into reality. In fact, it was a pleasant surprise that in the course of these 9 months, we were also blessed with 2 new additions to our family. Kudos to Lucas and his team at Distinct Identity, they were able to make readjustments, re-designing and re-rendering to ensure that the space is conducive for our newly minted family members. The pictures in Qanvast alone doesn’t do justice to the hardwork, soul and sense of ownership that Lucas and his team has put in. I hope I can use this review to acknowledge his hard work and show our appreciation to him for being an important part of our family’s milestone!

Project Management
Established in 2010, DISTINCTidENTITY specialises in developing concepts to generate outstanding design for residential, offices, commercial and building projects. With our ‘Desire to Inspire’ each space, we hope to achieve excellence in our commitment. By tailoring our services to compliment each homeowner’s needs, we create designs with personality and build them to reality while strictly adhering to the process without compromising the quality.
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Based on reviews left by homeowners
Professionalism4.8 / 5
Workmanship4.5 / 5
Project Management4.9 / 5
Design4.6 / 5


Property TypeProjectsAverage Cost (New)Average Cost (Resale)
HDB1-S$ 100,000.00
5-Room1-S$ 100,000.00
Condo2S$ 20,000.00-
1 Bedroom1S$ 20,000.00-
3 Bedrooms1--
The information is based on the projects we received in the past year and may not represent the firm's full portfolio and capability.
Professional, efficient, dedicated
verified-reviewVerified Review

Reviewed by Joshua Wong・Submitted 1 Jun 2020・Project completed Mar 2020・Designer Syakirah

Initially attracted by the unique designs, the quality of the presentation and professionalism of our designer convinced us to entrust and engage DISTINCTidENTITY for our renovation. Our favourite features are the living room’s feature wall, the dry and wet kitchens and the bar counter. Overall our experience would be summarized as professional, efficient and dedicated, and we will recommend the company.

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Apartment Renovation

Reviewed by PG・Submitted 30 May 2020・Project completed Mar 2020・Designer Ambika Chowdhry

Thank you so much Ambika and team, the work was conducted very diligently and without any delay. We are very happy with the quality of the work and delivery, as well as the responsiveness of the team throughout. Ambika's attention to our questions, ability to assist and follow up were much appreciated. All questions could be sorted out promptly and solutions found consistently. We are very happy with the renovation and highly recommend Distinctidentity team for their professionalism.

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Sally Yong
An outstanding make-over of our 20+ year old home!

Reviewed by Sally Yong・Submitted 12 Feb 2020・Project completed Dec 2019・Designer Ambika Chowdhry

We used Distinctidentity a few years ago for a TV console cabinet and were impressed by the professionalism, quality of work and after sales service. We decided to work with them to renovate our 20+year old home, and are glad we did. They have met and exceeded our expectations. Our home is now transformed into a modern, comfortable, functional and beautiful sanctuary. Ambika, our ID, is a professional - dedicated, reliable and a good listener. She listens, observes (during her visits to our home) to understand our needs - spoken and unspoken. She checks back with us, and then leverages her professional and expert advice to give constructive and useful information to help us make our decisions. She is well supported by the team - Steve, SK and the work crew are on site to supervise and coordinate the works. We started with a plan for the balcony, dining and kitchen areas, and despite that we added more works to include plastering the walls of the entire house, bathroom and other improvements - all the works were carried out satisfactorily and completed within the timeframe and budget. A few times we changed our minds about details, and they would always accommodate where they could. There is a lot of care and initiative shown by the team, suggestions by Ambika and Steve that added value to what we wanted, such as the bathroom fittings, accessories, cabinet finishings, measurement, layout, etc, that we could only discover during the work process. Our home with all the contents in a live-in condition required much planning and they did it! The after sales service and support remains responsive and reliable. Thank you Ambika, good job Distinctidentity.. I would gladly recommend you to my friends and family to share the positive experience and high quality work!

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Frequently Asked Questions

What are DISTINCTidENTITY's reviews like?

Based on 11 reviews left for DISTINCTidENTITY, the firm achieved an average rating of 4.70. Read homeowners’ reviews of DISTINCTidENTITY.

Where is DISTINCTidENTITY's showroom?

DISTINCTidENTITY has 1 showroom in Singapore, mainly in East and Central. See all of DISTINCTidENTITY's showroom addresses.

Is DISTINCTidENTITY an HDB-registered or a Casetrust-accredited firm?

DISTINCTidENTITY is currently an HDB-registered firm. It is however not recognised under the Casetrust Renovation Business scheme.

If you would like additional assurance on the firm’s reliability, you may want to opt in for the Qanvast Guarantee, a free initiative to safeguard your renovation deposits when you engage an interior firm through our platform.

Is DISTINCTidENTITY popular among homeowners?

6 homeowners have recently enquired with DISTINCTidENTITY for their upcoming renovation project. Enquire with DISTINCTidENTITY.

What is the average renovation cost on the projects completed by DISTINCTidENTITY?

The average renovation costs of projects completed by DISTINCTidENTITY (in the past year) are S$100,000 for HDB and S$20,000 for Condo.
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This firm has a minimum budget requirement of S$40,000.
DISTINCTidENTITY is currently unavailable to take on new projects.

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